Practice Areas

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  • Fair Trade

Fair Trade

Overview

As the economy grows and companies scale up, competition has intensified, and Joowon has been dedicated to ensuring fair corporate transactions and improving balanced market structures. We have strengthened our antitrust and fair trade services through numerous cases and advisory work relating to antitrust, fair competition, and franchising.

- Comprehensive Fair Trade Advisory Services

Our firm provides legal counsel and litigation expertise covering all aspects of competition law, including collusion and monopoly regulation, subcontracting law, franchise law, and the Large-scale Distribution Business Act. We offer sophisticated advice on major Korea Fair Trade Commission(“KFTC”) regulatory areas, such as prohibition of abuse of market dominance, banning unfair concerted acts (cartels), restricting unfair trade practices, and filing and approval of business combinations. We review and design contract structures and transaction methods that preemptively address fair-trade concerns and minimize the risk of legal violations in commercial relationships.

- Investigation Response and Dispute Resolution

We offer end-to-end support in responding to KFTC investigations (such as on-site inspections and requests for data), defense through examination procedures, challenges to corrective measures and fines (objections and administrative litigation), and responses to criminal referrals. We advise on cartel investigations and leniency applications, consent decree procedures, and provide effective, practical defenses based on extensive litigation experience.

- Merger Control and Economic Analysis Advisory

Our services include determining notification obligations, preparing filings, responding to reviews, and negotiating conditional approvals for mergers, acquisitions, and business transfers. In collaboration with economists, we excel in building strategies grounded in quantitative analysis—market power assessment, competitiveness evaluations, price collusion impact analysis, and damage calculations.

- Specialized Regulatory Fields & Compliance

We provide expert advisory in special regulatory areas governing unique transactions, such as subcontracting, large-scale distribution, franchising, dealership, and standard-form contract laws. Especially in franchising, we have accumulated extensive practical experience in drafting disclosure documents, reviewing franchise agreements, and managing franchisee disputes.